AQUARIUS — “Coffins”
Aquarius and Sra. Rushmore did an extraordinary job with this campaign, turning advertising into real life. Eric Adjetey, a carpenter from Ghana, wanted to fulfill his mother's dream of flying in an airplane, so when she passed away, he built her a coffin in the shape of an airplane. The idea was so successful that he received orders from all over the country for coffins shaped like convertibles, movie projectors, or spicy chili peppers. We approached the project with a small, local, and international team, and on-site, we witnessed firsthand that human beings are extraordinary.
Aquarius and Sra. Rushmore did an extraordinary job with this campaign, turning advertising into real life. Eric Adjetey, a carpenter from Ghana, wanted to fulfill his mother's dream of flying in an airplane, so when she passed away, he built her a coffin in the shape of an airplane. The idea was so successful that he received orders from all over the country for coffins shaped like convertibles, movie projectors, or spicy chili peppers. We approached the project with a small, local, and international team, and on-site, we witnessed firsthand that human beings are extraordinary.