TOYOTA — “El tiempo nos hace mejores”
In the industry, we call it "timing." But this commercial goes far beyond what that term can define. Very rarely is it possible to dedicate so much time and care to a production. We were fortunate enough to see Álvaro grow. We were with him for 5 years in the longest Boyhood known in the history of advertising. It required a lot of planning and building a relationship that went beyond professionalism. Since then, we always wonder what we would say to our past productions.
In the industry, we call it "timing." But this commercial goes far beyond what that term can define. Very rarely is it possible to dedicate so much time and care to a production. We were fortunate enough to see Álvaro grow. We were with him for 5 years in the longest Boyhood known in the history of advertising. It required a lot of planning and building a relationship that went beyond professionalism. Since then, we always wonder what we would say to our past productions.